2004, our country’s population has decreased for the first time in history. We also expect to become a country with largest ratio of people age over 60 years in the world. This group is from “baby boomer” generation. With birth rate decreasing year after year, we will soon be living in a society with large population of senior citizens. Whatever we have been accustomed will soon be things of the past. Words like seniors, retirees or pensioners will no longer being used, becoming vocabularies from the past.. Our company, YONENOYA will be offering a new business model and a new way of life to the new senior citizens, offering job opportunity for the “never retiree”