The founder of Yonenoya “Oyone murase” was named Oyone so that she will not have problem with rices.The character of “rice” in japan written with numbers 8,10,8.They were 88 steps in order to make a rice in the past.Just like the shop, We will need to put our effort in to every steps or we can not make a good shop.So byaiming to be the shop that put a lot of effort with heartwarming feeling she name the shop Yonenoya.